Snow White and the GMO apples, ImageMaking, Digital Media, DIT Visual Communications year 3


The Brief

This was a college project for DIT Visual Communication Year 3 for Digital Media using the material from the Imagemaking module, creating an twisted and alternative Snow White story, we were asked to examine the narrative in a digital context. Exploring interactivity and animation in order to increase the meaning of the work, using technology to enhance the narrative and communication value.

Strategy
*Create a design strategy that aims to promote Snow White story.
*Develop a multi≠screen/ cross media design strategy aim to promote education and awareness of the human body, specially the digestive system. genetically modified apples through the story.the possible dangers of genetically modified food in the organism, twisting the original story of Snow White and add it a touch of humor and a political view with wit but in a more serious note  we are what we eat.
*Create a storyboard and rapid & interactive prototypes IPad app.

Solution/ Rationale 
The initial idea is to enhance the Snow White story making it interactive. How to adapt the story from book to screen. The concept behind the website and iPad design was to highlight the important elemets of the story through animation. The look and feel of the overall design is create a simple minimalist tactile story for iPad. In terms of content, I used the same images that it was used for the imagemaking project, but the watercolour background was removed, and the way the story evolves is different that has been used for the book. The structure is linear, the viewer will interact pretty much like a book.
The target audience is from 5 to 10 years old, although I am aware that some elements like the DNA that my audience won’t understand at first.

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These are the illustrations of the story .

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This story was presented as a printed book, interactive app for IPad and also a video .
The music is from the film Blade Runner which it talks about biotecnology and it has a feel of a fairy tale that it seems very appropriate to the look and feel of the design.

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Candem is its people. Digital media, DIT Visual Communication year 3.

“Your story is the greatest legacy that you will leave to your friends.
It’s the longest lasting
legacy you will leave to your heirs”

The Brief

The idea for this project was to create an installation named Candem is its people, Legacy.

The old and the new, using a timeline to display photographs and stories, we wanted to create an archive where people can not only visit the space but make them participate with interactive screens, projections, leaving the mark by adding their stories and photos.

The philosophy of the project was that “nothing was impossible”,  like interactive screens were you become part of those stories by touching the screen and the text transfers to the hand. The Science Gallery “Delicate Boundaries” interactive screen installation was starting point in terms of technology that could be used.

And in terms of context, our inspiration was Facebook group Dublin down the memory lane, where people uploaded pictures of Dublin before 1990 and Humans of New York, photographs and short stories mostly one liners about New Yorkers. We though this could summarize what we wanted our project “Camden is its people”, Legacy to be about.

The building that we used is an abandoned building in front of the Bleeding Horse. We studied the area, we took a series of photographs. Wexford st is a very busy street, so this location unites both parts of Camden, from here to the Bernard Shaw there is practically no shops or bars, so by opening this building we want to bring this part of Camden st to live. The idea is to create a memorable experience where people can comeback.

In this pdf file you can find the presentation2, from the research, to the signage of the exhibition space, magazine spread, visual identity, interactive screens.

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Research

We started gathering examples of signage for the street, Camden st has the issue of the lack of pedestrian space, so we though signage could be place on the pavement. Placing around the area, people will follow the directions until they get to the Exhibition space. Also we were interested in apps where you can access information on real time, in terms of
public transport or cultural events.. etc
Interactive screens from the Science Gallery in Dublin, the screen react with the touch of the screen and the connect in this case digital bugs transfer to your hand.We were looking at different types of Visual  identity were we could use the old and the new concept. And finally we were looking at different ways to display an archive of photographs and text in an exhibition space.

Magazine spread

Using the elements for the interactive screen and posters, and also using the typographic element for the floor, we design a magazine or brochure spread. Printed in A4 and A5. Cross media element that can be used digitally and printed as a memento of the exhibition, it could be published every few months updating the stories and photographs.

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Exhibition walk-through video storyboard 

 The concept behind exhibition was to create an archive of people and their stories, using the old and new; photographs, interactive screens and signage the purpose is that the stories become part of you.  The video was to show the journey through the exhibition.  Using Illustrations to keep a minimalist approach and the same visual identity elements as the rest of the project. This video can be displayed in the exhibition center and also as part of the promotional piece in interactive bus stops.

 

storyboards

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11 Linocut prints illustrations for the book “El Esposo de la Muerte”

These are the 11 linocut print illustrations for the book  “El Esposo de la Muerte” “Death’s Husband”

 

esposo_book_6_languages41.It was the year 1352 and the Black Death had been ravaging Europe for almost for five years. Just like gangrene, slowly but relentlessly, the plague and the rats were advancing northwards from the continent, leaving in their path death and destruction. The inhabitants of the cold regions of the Baltic were at death’s door, black just like the fleas that spread the disease. Kings and Lords had tried to escape the plague by shutting themselves up in their castles, even though many of these forts were unassailable by enemy armies, not even one was able to withstand the cunning rats and their inseparable companions, the fleas.

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2. However, there was one island in the Baltic Sea called Gotland, which had been able to escape the advance of the plague. Tall sheer cliffs surrounded the island; this had helped it maintain its independence, despite years of war against kingdoms from the continent. Magnus Gronker ruled the island, he had a reputation as the bloodiest tyrant these lands had ever known and his reputation spread even further afield. Magnus Gronker was a monstrous man, even his beard would scare, and he was also of superior intelligence. He loved to play chess and would brag of having never lost a game.

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3.As winter approached and the rats were moving closer, some of the lords who ruled the shores of the Baltic Sea decided to set sail for Gotland before it was too late and the sea froze over. These lords knew there was little difference between their enemy and the rats, but would have preferred to swallow their pride to Gronker the madman than succumb to the plague. Four ships from four different kingdoms arrived in Gotland in the cold Autumn of 1352, they were all met in the same manner: Magnus Gronker challenged each newcomer to a game of chess, if the newcomer managed to win, he could stay on the island with his subjects, but if he lost, he along with all his subjects would be thrown from the cliffs. They all accepted the challenge, as they had no other choice, exhaustion and lack of food meant they couldn’t think clearly nor could they flee. Two of the lords didn’t even know how to play chess and the rules had to be explained to them so that they could partake in the challenge. Needless to say Magnus Gronker won all four games and kept his word, the bottom of the cliffs all around the island were covered in blood and dead bodies.

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4. A week after the sea had frozen over and the island appeared lifeless, a sled pulled by eight grey wolves arrived in Gotland. It was driven by a slender man, accompanied by a beautiful woman with black hair. The stranger asked for refuge in the castle. On any other occasion Magnus Gronker would have had them killed, but the desire to play chess with this newcomer and more so the woman’s hair made him come up with the following challenge: if the stranger beat him at chess he could stay on the island for as long as he wanted, but if he lost he would be thrown from the cliff, and his wife would become a slave. The stranger accepted and was led into the castle.

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5. The game lasted several hours, the chess pieces fell one by one from the chessboard until the only pieces remaining were two kings. A draw. Magnus Gronker then got up from the table and said to his opponent:

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6. I win my friend. You will die and your wife will be my slave.
7. You are mistaken Magnus, replied the Black Death, throwing the chessboard against the window at the end of the room. – You are all going to die.
8. Through the broken window what looked like a black flood could be seen coming across the horizon drawn by the dead bodies on the cliffs, it was an army of rats approaching on the ice.

The End

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I hope you enjoyed the story, a set of postcards, prints, t-shirts and the book is available, I am currently looking for sponsors and patrons to make this dream come true.

We did 3 exhibitions so far of this project  during the curse of 3 years and we organized a reading of the book in the six languages, Spanish, English, As Gaelge, Catalán and Euskera.
more than 20 people collaborated in this project and I thank those who did translate the story and gave the story a voice in their own languages.

Regards

Q

Happy Book day

Happy book day …

This is our humble contribution to the book world.
Death’s Husband is an illustrated short story set in medieval times set in the horror of the Black Death. The original story was written in Spanish by J. M. Pumarega and has been translated into English, Irish, Catalan, Galician and Basque. The languages are displayed in a layout echoing the Rosetta stone, highlighting the importance of linguistic diversity. The Illuminated Manuscripts were a source of inspiration.

Symbolic hand-printed linocut illustrations in monochrome reflect the dark narrative of the chilling story.
Book design and Illustrations by Cristina del Moral.

 

El Esposo de la Muerte – Death’s Husband illustrated short story book.

Muerte_exhibition_web _DSC7475_croppedfirst pagebook_esposo_de_la_muerte_ El Esposo de la Muerte/ Death’s Husband / Heriotzaren Senarra / Fear Céile an Bháis is an illustrated short story set in Medieval times during the horror of the Black Death. The original story was written in Spanish by J. M. Pumarega and translated into English, Irish and Basque. The languages are set in a layout echoing the Rosetta Stone, highlighting the importance of linguistic diversity. The Illuminated Manuscripts were a source of inspiration. Symbolic hand-printed linocut illustrations in monochrome reflect the dark narrative of the chilling story which won a Mention in the Metrovias Short Horror Story competition in Buenos Aires 2005. The book and prints were exhibited at the Dublin Institute of Technology graduation show opening 5th June 2015 in DIT Grangegorman.
Currently the book is exhibit at Pearse st Library until the 15th of August, the book will be read in four languages Monday 10th of August 6-8pm with pintxos and drink.VC_Cristina_del_Moral_Esposo_Muerte2 The original story is in Spanish written by José Manuel Pumarega, for the book it was translated into English by James Murphy, Basque/ Euskera by Mikel & Jon Aguirresarobe Telletxea by and Irish/as Gaeilge by Séamus Barra O Súilleabháin & Seanán Mac Aoidh.  The inspiration was the illuminated manuscripts but monochrome to keep it as dark as the story it self. _DSC7463_cropped This is the story of Magnus Gronker a tyrant, monstrous man, who lived in a island Gotland very intelligent who like to play chess. As winter approached and the rats and the plague were moving closer, some of the lords who ruled the shores of the Baltic Sea decided to set sail for Gotland. Magnus Gronker challenged each newcomer to a game of chess, if the newcomer managed to win, he could stay on the island with his subjects, but if he lost, he along with all his subjects would be thrown from the cliffs. He won all the games and they were thrown to the cliffs. esposo_de_la_muerte_ all6 _DSC7472_cropped A week after the sea had frozen over and the island appeared lifeless, a sled pulled by eight grey wolves arrived in Gotland. It was driven by a slender man, accompanied by a beautiful woman with black hair. The stranger asked for refuge in the castle. They played chess for several hours A week after the sea had frozen over and the island appeared lifeless, a sled pulled by eight grey wolves arrived in Gotland. It was driven by a slender man, accompanied by a beautiful woman with black hair. The stranger asked for refuge in the castle. Until the only pieces remaining were two kings. A draw. Magnus Gronker then got up from the table and said to his opponent: esposo_de_la_muerte_ all8 “I win my friend. You will die and your wife will be my slave.” You are mistaken Magnus, replied the Black Death, throwing the chessboard against the window. Through the broken window what looked like a black flood could be seen coming across the horizon drawn by the dead bodies on the cliffs, it was an army of rats approaching on the ice. final_book_esposo_de_la_muerte_print10 _DSC7489_cropped Cristina Del Moral 01

Dublin Culture Night- Trinity College and Docklands quarter

Here a some of the photos from Culture night in Dublin. the quarter I was commissioned to photograph was Trinity College area and Docklands.

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http://www.culturenight.ie/tax_dublin_events/trinity-collegedocklands/

 

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KnockanStockan 2014

Here are the pics of the legendary KnockanStockan Festival.

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The  pics are also on Facebook, please tag people if you recognize them

KnockanStockan on Facebook

KnockanStockan album in Flickr

And this is a slideshow of some of them.

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